The Matt Hestill New New Games Journalism Manifesto Part the Second

Break it this way. Rules for writing; living; rejuvenation; art. The Hestill Manifesto, man.

1. Parody the medium
2. Eschew conventions
3. Openly invite interpretation
4. Respect creativity

It's that simple. Games journalism favors the product. New games journalism favors the experience. This moves beyond. 

When you find it, you'll wonder why you didn't see it coming.